Denims Daily

Saturday, January 3, 2015

Introducing the One and Only - "Jelado"

Corlection store been in Australia for over 5 years. We always try to introduce more and more artisan brands into Australia. But I have to say at this moment, it is just become harder and harder. We just keep on growing and growing, and so are our customers - you. To find "something different" for you guys is what we always want to do.

Cut off the bullshit, here it is. We are introducing a new member in our family - "Jelado" from Japan.


Let me start with questions.

What is Jelado?

Jelado is a Japanese designer brand from Ebisu Tokyo, where those great names are born and raised such as Number Nine. The designer Mr. Yohei Goto is a famous vintage collector in Japan and also a professional boxer! (What a combination right?)

Why we choose Jelado?

Some people might disagree, but we considered Jelado as a designer brand rather then a "denim" brand. Although we heard "Jelado" before, but our buyer is shocked when he visited Jelado office last season.

First thing first, Jelado has one of the most exciting artisan quality. Highly involved hand crafting details are everywhere from needles to needles, rivets to rivets.

Secondly, the material developing. Jelado develop a lot of exclusive material for themselves.  The combination of indigo dye and cor... uneven hand-dyd fla... I can't say more. Ok, one more thing I can tell you, some material they developed we don't even see it before.

Thirdly, we just LOVE the design of Jelado. In our eyes, it is a beautiful combination of vintage and modern fashion. Bikers, rock stars, gentlemen... brings back fashion from 60s and 70s and evolve them into a modern fashionable fitting and look.

Finally, we are so exciting to bring "Jelado" into Corlection, into Australia. We are not so sure how many of you guys heard it before, but we are so sure that you gonna heard it again and again very soon. Stay tune and cheers!


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