CoRLection: Stevenson Overall Co. X Corlection Store "AUSOC2000" Black Denim

"What's your favorite brand?"

This is a question we being asked very often from our customers.

To be honest with you guys, all the brands we bring in to our store, they are all our lifetime be loved brands. They all have different characters from each others.

Instead of general idea of "Amekaji", we more prefer to called our carrying brands as artisan brands. As you might know, artisan brands normally involved with a lot standard items.

"So is there an artisan brand that create different designs from season to season?"

I think that answer should be Stevenson Overall Co. SOC always surprise from season to season, from their design to fabric. Using fashionable approach to present quality and details, SOC always find the good balance between "fashion" and "classic".

So here it is, "AUSOC2000" is a collaboration project we work with SOC.

It starts with a question we being asked by our customers often,

"Is there a denim that is super comfy, texturely unique and a fashionable cutting at the same time?'

The details on texture, comfy, and a good cutting are three top objects before we start this project with SOC company.

To find the right material, our boss went to japan to talk with Atsu san of SOC, and found this beautiful black denim material after he check over one thousand different materials. This black denim material is special made for SOC, the texture is so unique that pictures and words can't describe. It is kind of feeling in between denim and chinos, cotton and wool. It is definitely a luxury standard feeling!

For the cutting, we chose slim tapered as the cutting of "AUSOC2000". Of course, fashionable on cutting is what we always headed to.

So why "AUSOC2000" ?

Coz we represent Sydney, we represent quality life, We are 2000ers!