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We always like to mention the concept of "Age To A Better Look" (it is same as Japanese "Wabisabi" ) , we love to see the denim get slightly twisted after a warm soak/wash before wear and get soften with several wears... The indigo age to different shades of blue gradually through time... Before your wears, the items are only well made products and being with wears, they will become your personal garments with your characters and memories . This is what we are really into ...
Well, this is my personal SOC denim flight jacket 2 years in used ( 2 days per week for Australian cool seasons ; 7 months per year)
the photos below are the brand new one :
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